Everything we do requires data to measure and analyse how effective our campaigns are. If we spend $10,000 on marketing for a product campaign, we want to know exactly how much of an increase in search traffic and response we received in that time period.

E-mail marketing is perhaps one of the most effective ways to not just promote brand awareness but also to entice prospective customers and clients into buying the products that your online business is offering.

Banner advertisements, website promotion, search engine optimization, email marketing and affiliate marketing all fall under the umbrella of the term Internet marketing, but there is even more to Internet marketing than those concepts.